Organization
Gay-Straight Alliance Network (GSA Network) is a next-generation LGBTQ racial and gender justice organization that empowers and trains trans, queer, and allied youth leaders to advocate, organize, and mobilize an intersectional movement for safer schools.
GSA Network is guided by our vision of full equality and social justice for all trans and queer people. We have developed a model of grassroots organizing that trains youth activists to understand and challenge multiple systems of oppressions, in order to develop trans, queer, and allied leaders with a vision for broad social justice. Grounded in this model, GSA Network is building the GSA movement by providing resources, training, and grassroots organizing support to youth activists working to educate schools and communities about trans and queer issues and change public policy; as well as to emerging GSA Networks in states around the U.S. As the convener of the National Association of GSA Networks we bring together youth and adult leaders from state and regional GSA Networks to share best practices for GSA and youth organizing. As a national leader at the intersections of the trans and queer youth, racial, gender, and education justice movements, this is an exciting time for GSA Network as we expand our impact and grow our team. You can learn more about our work at www.gsanetwork.org.
Position
The New Media Organizer will be responsible for curating and growing GSA Network’s new media presence and for empowering and supporting youth in developing and leading their own new media campaigns. The New Media Organizer will work closely with the Communications Manager and program staff to develop compelling, creative, and timely content to engage GSA Network stakeholders. Additionally, the New Media Organizer will play a key role in revising GSA Network’s new media strategy.
The ideal candidate will be a highly motivated self-starter with excellent writing skills, who works equally well independently or as part of a team – candidates should have a background in digital engagement with demonstrable skills in successfully building brand engagement. A demonstrated passion for trans and queer youth leadership and empowerment, extensive knowledge or personal experience with the intersectional issues facing low-income trans and queer youth of color, and a commitment to social justice are required for this position. This position is based in GSA Network’s Oakland, CA office.
Principal Responsibilities
Oversee daily social media activity, writing posts that are timely, relevant and effectively increase conversions
Train and empower GSA Network and National Association youth in developing and leading their own new media campaigns using social media and the GSAs Unite! online petition platform
Increase usage of the GSAs Unite! petition platform by working with National Association partners and youth leaders to develop online campaigns and actions
Develop and execute creative, data-driven, organic and paid new media programs and engagement campaigns
Work with program staff to create content specific to their youth organizing efforts
Develop strategies and testing to target specific audiences
Track website traffic, social media metrics and campaign performance
Research social media trends and tactics, and be an internal advocate for digital engagement
Maintain a consistent brand voice across all social content and communications.
Assist program staff with brand guideline compliance in all GSA Network materials and communications
Qualifications
Must be familiar with the process of creating and customizing content for social media
Experience developing and implementing a social media campaign
Proficiency with Photoshop and InDesign
Familiarity with video editing software
Excellentattention to detail
Solid time management skills
Excellent written communication skills
Ability to multi-task and work in a fast-paced organization
Demonstrated commitment to social justice, anti-oppression work, and trans and queer rights
Demonstrated ability to work as part of a team and with people from a variety of different racial, ethnic, socioeconomic, educational, religious, sexual, gender, and generational backgrounds
How to apply
Application
Send cover letter, resume, and a social media campaign sample to jobs@gsanetwork.org or New Media Organizer Search, GSA Network, 1611 Telegraph Ave, Suite 1002, Oakland, CA 94612. Please include New Media Organizer in the subject heading of your email. No phone calls or faxes please.
All applicants will receive a confirmation of their application, however, only those applicants selected for an interview will receive a response. The position will be filled as soon as an exceptional candidate is found. It is therefore recommended that you submit your materials at your earliest convenience. The ideal start date for this position is November 2, 2015.
Equal Opportunity Employer
GSA Network is an equal opportunity employer and encourages applications from youth, people of color, transgender people, people of all gender identities and sexual orientations, and people with disabilities.