About the Westside Transportation Alliance
Transportation is an issue that affects us all as it cuts across generations, income levels, race, and geography. We all have places we need to get to whether it is to work, school, or places to recreate. Our job at Westside Transportation Alliance (WTA) is to make sure people have options in how they travel, with a particular emphasis on the commute trip.
The WTA is a 501(c)6 non-profit organization based in Washington County that works with member businesses, local jurisdictions, the County, transportation providers and other non-profit organizations to offer workplace services and programs that help employees commute to work by transit, carpool, walking and/or biking. Reducing the number of cars on our roads can relieve congestion, reduce air pollution and promote healthy behavior, all of which can improve quality of life.
The Mission of the WTA is to work directly with employers and employees to enhance economic opportunity, improve health, and foster a livable community via transportation options. WTA plays a role in shaping transportation policy in Washington County and is engaged with local and regional planning projects as a key resource for transportation demand management and multi-modal travel. The organization is managed by a paid Executive Director, and a volunteer Board of Directors.
Position Description
In the fall of 2014, WTA completed a rebranding process after working with a creative agency for nine months. Through this process, the organization looked critically at who we are, where we wanted to go, what our organization valued, and what messages we wanted to portray to different constituents. We unveiled a new, more contemporary logo that better reflected the organization today, and refreshed the look and feel of our website.
WTA now seeks a dynamic and self-motivated intern who can help elevate our brand awareness and better reach our target audiences through thoughtfully crafted messaging. This position will be responsible for regular activity on social media (including ongoing community management, content creation, and establishing and managing a presence on new platforms), developing relevant and engaging content for our website, designing marketing pieces for both print and online distribution, and creating WTA’s monthly e-newsletter. Through a variety of media outlets, WTA hopes to better communicate the benefits of investing in transportation options to employers, educate employees on transportation options and promote their use, share best practices with the communities we serve, and publicize the work we are conducting.
This position is ideal for a student seeking a degree in Marketing, Communications, Public Relations or related degree who is looking to gain experience in a non-profit setting. With only two full-time staff members, the intern will gain exposure to a broad view of non-profit operations and have creative liberty to develop and implement marketing strategies that may be new to the organization. This will be a part time position, schedule can be flexible, from July through December 2015, with a possibility of extending into 2016.
Responsibilities include but are not limited to:
Finding content for and writing WTA’s monthly online newsletter
Maintaining WTA’s website and uploading new content
Growing WTA’s presence on social media
Designing marketing pieces for print and web that align with WTA’s brand
Conducting outreach to employees by participating in transportation fairs on behalf of WTA
Assisting the Business Engagement Manager with event promotion and logistics
Helping to market and support the promotion of employee incentive programs
Assisting in the creation of customized maps and other travel resources for WTA members
Other office and event coordination duties as needed
Qualifications
A student or recent graduate in marketing, communications, or public relations preferred, or someone looking to gain more experience in marketing and communications
Experience managing multiple social media channels in a professional setting (Facebook, Twitter, Instagram, etc.)
Proficiency with Adobe Creative Suite, WordPress, and Microsoft Office
Strong attention to design and detail
Self-starter; ability to work independently and take initiative
Ability to prioritize tasks and work on multiple projects simultaneously
Clear and concise oral and written communication skills
Comfortable conducting on-site outreach and engaging with employees in Washington County
Experience or interest in non-profit work
Familiarity with/ interest in transportation options
How to apply
Please submit the following materials to wta@wta-tma.org with the words ‘Intern Application’ and your name in the subject.
Resume
Cover letter
Design/writing/social media samples (3 page max) that best illustrate your qualifications for this position