About the Position
The Communications & Narrative Strategy Manager will develop and advance OPAL’s strategic communications on transportation, housing, climate and environmental justice issues, and will play a lead role in amplifying the voices of frontline communities most impacted in the Portland metro region. This position will coordinate internal communications, lead communications campaigns, and support the communications efforts of the Development and Organizing teams.
Reports to: Campaigns and Programs Director, Executive Director
Direct reports: Communications related interns, fellows, and volunteers
Pay: The starting pay for this position is $53,500, and increases based on years of experience, up to $62,020. Steps are outlined in the OPAL Workers Union staff contract.
Medical and dental (100% of premium paid), professional development
($1000 annually), progressive Paid Time Off (PTO) policy starting at 16 days PTO in
addition to 3 weeks of office closure each year.
Exempt, Regular, Full Time
Essential and Specific Duties
1. SUPPORT OF WORK IN DEVELOPMENT, ORGANIZING, ADVOCACY AND MORE (50%)
Community Organizing – Adding capacity to community organizing programs, specifically in the areas of drafting Op Eds and other written material (preparing and editing speeches and testimonies for staff and members); preparing community leaders for interviews; developing digital communications that amplify organizing strategy, implementing the communications strategy for campaigns (e.g. petitions, texting services, graphic design, preparing media trainings); assist in social media, and coordinating media with community partners; collecting and highlighting the stories of membership; managing consent forms of membership when taking event photos and videos; incorporating communications strategies into digital organizing plans to base build and outreach.
Development – Work with the Development Team to develop narrative strategies for grants and general fundraising, and curate stories of the work that we do with membership and as an organization for fundraising.
Policy – Support in developing strategies for communicating complex policies to membership and the broader community and supporting the policy team to create 1-pagers for lobbying purposes; utilizing media strategies to support policies, and supporting leadership in drafting responses to policies and other political events.
Facilitate the Communications Team meeting on a weekly basis, and as needed. Create agendas, coordinate with other staff to support the space and align communications needs to support work plans.
2. COMMUNICATIONS MANAGEMENT (30%)
Channel Management – curate media across digital, social and print channels. Ensure regular, quality content to maintain a strong brand presence and consistent messaging. Uphold and update as needed OPAL’s social media, website (including WordPress and DreamHost management with support), email and newsletters, NationBuilder or other database. Organize OPAL’s public-facing calendar and create original content and graphics for blogs, social media posts, events.
Evaluation – track results of communications campaigns and prepare reports on the organization’s communications. Provide recommendations to improve the efficacy and quality of communications strategies.
Content Creation – oversee organizational branding and create new materials as needed to advance brand business cards, letterhead, and apparel that bring a unified aesthetic and represent the organization and our values well. Running ads including in social media, print media.
3. NARRATIVE STRATEGY (20%)
Analyze and implement Story-Based Strategy framework and other movement-based tools, dissect mainstream narratives involving our campaigns, and build compelling counter-narratives that reframe issues and advance our campaign goals. Center the voices of our membership and highly-impacted environmental justice communities in narrative strategy.
Attend partner organizations workshops and trainings, and work with partner organizations to align communications and narrative strategies.
Develop relationships with reporters and others in the media.
Amplify the communications and narratives of community partners.
Hold narrative strategy trainings for staff and community as needed.
Position responsibilities include other duties as assigned to meet the mission, vision, and values of OPAL Environmental Justice Oregon.
These desired qualifications and experiences are preferred, but all candidates who are capable of completing the work and meeting the required goals of the position are encouraged to apply:
3 years minimum (5+ years preferred) of prior communications experience, either in digital communications or a related field
1 year minimum (3+ years preferred) of prior experience managing social media channels and content creation (graphic design)
1 year minimum (2+ years preferred) experience with website management
1 year minimum (2+ years preferred) experience managing a CRM
1 year minimum (2+ years preferred) of facilitation experience, either through conducting workshops, trainings, or in education
1 year minimum of prior experience working with grants and grant deliverables
Strong administrative and writing abilities, including examples of written materials
An understanding of broader social narratives affecting impacted communities; an interest in environmental justice, combating systemic racism, and issues around transportation and housing
How to Apply:
If interested in applying for this position, please submit a resume and cover letter (attached as PDFs) to email@example.com