Social Media and Digital Marketing Specialist – Encore Community Services – New York, NY


Social Media and Digital Marketing Specialist (“SMDMS”)collaborates with Encore’s Director of Operations and Director of Development in the development and implementation of social media strategies and plans that facilitate and promote Encore’s goals and missions. Thus, creating a greater awareness of all programs and services that make up Encore the “Broadway’s Longest Running Act of Loving care.”


Encore Community Services, located in the heart of Manhattan’s theater district was founded in 1977 to improve the quality of life of elderly people in need. Many of these elderly were poor, sometimes homeless, often frail and homebound, living in single-room occupancy hotels and old low tenements in west midtown Manhattan. Since its founding, Encore has carried its services up and down the West side of Manhattan. Included also are the many seniors who come through the Encore Senior Center doors from all parts of NYC, to receive services and participate in the many programs Encore provides.


Oversee the execution of all online content for Encore’s website and social media (i.e., Facebook, Twitter, Instagram, etc.)
Update, enhance, and maintain Encore’s website in an effort to maintain relevant and updated records of all content, images, and videos found in the website
Manage the day-to-day content of Encore’s Social Media accounts
Drive the social media strategy across all platforms using a combination of creativity and online best practices
Design, create and manage promotions and Social Media ad campaigns to reach the audience most likely to connect with and donate to Encore
Dive into online analytics (both website and social media) to identify trends that can be translated into actionable online and offline initiatives to drive customer engagement through established objectives
Monitor social media for inappropriate posts from public and statistics on use and growth of social media presence
Monitor, listen and respond to users in a “Social” way and advocating for Encore by engaging in dialogues and answer questions where appropriate
Collaborate with Director of Operations to enhance and implement future website development
Work closely with all departments to develop timely posts and content relevant to Encore’s ongoing projects and programs


Bachelor’s degree in Marketing, Journalism, Advertising, Public Relations, Communications or related discipline
Experience executing digital and social media programs
Ability to function well in a fast-paced, dynamic environment with competing priorities
Strong understanding of strategic marketing concepts and communications planning, desirable
Expertise in written and verbal communications skills in print, digital and social media
Knowledge of Search engine Optimization best practices and Search Engine Marketing
Ability to use Google Analytics to develop new growth strategies
Solid understanding of brand management and maintaining a consistent voice

Computer Skills

Expertise in Microsoft Office suite and editing tools
Working knowledge of internal contact management/database programs
Superior knowledge of web content platforms such as WordPress
Strong knowledge of HTML
Knowledge of online technology, including blogs, social networks, virtual worlds, wiki’s, mobile and other emerging trends including but not limited to Facebook, Twitter, and Instagram
Knowledge of Adobe Creative Suite, especially Photoshop

How to apply

To Apply email Cover Letter and Resume to In the subject line, please indicate “SMDMS”