Social Enterprise Marketing Manager – GreenCitizen Inc – Burlingame, CA

GreenCitizen is a socially responsible business trying to develop a solution to address the global e-waste crisis. GreenCitizen’s mission is to develop a sustainable metropolitan model that provides the most convenient and accountable ways for individuals and businesses to reuse and recycle electronics. We are also addressing the digital divide in the society with our techbridge initiative where we donate refurbished computers and laptops to foster youth through San Mateo County human services. We are piloting this in San Francisco Bay Area before replicating to the rest of U.S. and the rest of the world.

The Social Enterprise Marketing Manager is responsible for building the GreenCitizen brand with our B2B and B2C customers on the web and across the social media channels. The Social Enterprise Marketing Manager will collaborate with management team, our Graphic Designer to fulfill all facets of the marketing function. This position primarily works with guidance from our founder and CEO and requires an individual with both creative and strategic skills who can take a marketing concept from inception to execution with limited resources.

Job Description:

At GreenCitizen, we are looking for part-time Social Enterprise Marketing Manager:

Have a passion for saving the environment
Excellent writing and oral communication skills
Great marketing person that can take a concept from strategic level to execution with minimum resources
Action-oriented, result oriented, team oriented.
Take initiative to do what is necessary to push the company to the next level.

Key Responsibilities

Update company positioning statement and message so it is consistent on all external communications
Develop educational and original content for website, social media, and blogs
Provide ongoing support to Sales team to drive both B2B and B2C sales
Establish and ensure consistent GreenCitizen Brand image & messaging throughout product/service lines, promotional materials, websites, and events displays

B2B Marketing

Create and implement marketing campaigns to grow brand awareness and generate leads within our A list target market segments: High Tech, Biotech, financial services, government.
Develop marketing materials to assist Sales in all GreenCitizen services
Author and publish case studies highlighting customer successes
Ensure that existing customers are aware of new products and services as they are introduced

B2C Marketing

Develop information rich content to educate public about how to be sustainable, suitably continue to cement the GreenCitizen being a premier sustainable brand.
Leverage the content to broadcast on the web and social media channels
Maintain all GreenCitizen collateral
Help develop and maintain sales and marketing presentation

Digital Marketing

Optimize GreenCitizen’s online presence, including website content & layout
Lead social media marketing strategy, collaborating with the Center Managers to handle social media execution
Ensure up-to-date product information within the online store
Create email newsletters with updates on key initiatives, new products & promotions

Public Relations

Be our PR person
Field inbound PR inquiries that come directly to GreenCitizen
Provide content, photography and quotes for reporters as necessary
Gain more positive Press coverage for GreenCitizen

Experience Required:

MBA degree in Marketing or related field with 5+ years marketing experience
Detail-oriented and able to manage projects from inception through completion
Excellent written and verbal skills
Knowledge of Microsoft PowerPoint and Excel, Adobe Creative Cloud (primarily Illustrator and InDesign)

Physical Requirements

This is a part-time/20 hours a week based out of GreenCitizen headquarters in Burlingame, CA. Once proven, projects can be done remotely with budgeted time for face to face meeting at HQ. It can grow into a full-time position.

Compensation:

DOE

How to apply

To Apply:

Please send a resume and a brief cover letter, resume, salary requirement, and writing samples to our CEO at james.kao@greencitizen.com. We are looking to fill the position as soon as possible.

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