This full-time position reports to the Director of Marketing and supports the organization’s revenue generation efforts. The candidate in this position will:
Support ACOG product development team and other internal stakeholders
Serve as main ACOG liaison to external sales teams in institutional and commercial markets: support channel growth, prospect research and outreach, generate leads, providing sales materials and act as the front line to product FAQs.
Working with ACOG market research, assist with primary and secondary research to support the marketing goals and objectives for product categories
Work with fulfillment to maintain optimal sales inventory for channel marketing efforts
Drive market insights and develop value proposition for products
Develops sales and marketing tracking reports to effectively analyze efforts and to report on progress
Communicates effectively with product development team, marketing and market research, internal stakeholders, vendors and consultants
Understand product mix and recommend new product innovation and enhancements to existing products
Bachelor’s degree in business, marketing, communications, or related field is required
Minimum of five years of product marketing experience, preferably for a membership association with publishing arm or in the health and medical industry
Proven track record of generating revenue and supporting large scale revenue generation
Ability to execute creative and effective marketing plans
Superior organization and time management skills; demonstrated ability to manage multiple projects simultaneously
Proven oral and written communication skills, comfortable and effective in presenting to small groups
Excellent collaboration, problem solving, and analytical skills
Ability to work effectively and diplomatically with internal teams to be part of marketing and product development tasks
Ability to create and grow relationships with medical association and marketing industry partners
Must be deadline and results oriented
ACOG and Marketing and Communications Structure
ACOG has an integrated, centralized Marketing & Communications department that includes product marketing, channel marketing, paid advertising, communications, market research, brand strategy and management, media and advocacy relations, and internal communications. We are a national, district and state level organization.
Home to more than 58,000 women’s health care professionals, the American College of Obstetricians and Gynecologists (ACOG) is a membership organization leading advancements in women’s health. When you become part of the ACOG team, you’re part of an organization that values communicating evidence-based, peer-reviewed information about women’s health to members and the general public. ACOG supports its members by maintaining authoritative clinical guidance, providing continuing medical education resources, patient education materials and more. Together with our members, we are working to transform the future of women’s health by delivering a compelling member experience, supporting the ob-gyn profession, and advocating for improved women’s health.
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