Senior Marketing Manager – Fresh Films – Rock Island

Position Summary:
Reporting to the Fresh Films Co-Founder/Managing Director, this position will: Develop and execute marketing that elevates the brand. Engage and build youth participation while driving Fresh Films recognition as a key player for and best-in-class organization for workforce training of diverse talent for entertainment and creative economy jobs. Provide strategic guidance and tactical oversight of ad creative, content development, social platform usage plus media decisions targeting key audiences and stakeholders. Execute regional and national marketing initiatives. Infuse insights in messaging and positioning to grow confidence in the Fresh Films mission and brand. Proactively manage the website and SEO. Instill reliance on metrics to drive decision-making as part of managing and developing the marketing team.

Key responsibilities include:
Refine and execute annual strategic marketing plans that include goals, objectives, budgets, timing, etc. to grow Fresh Films youth participation, donors, and partnership interactions
Help establish strong branding, positioning, and messaging that sets the organization apart
Create and report metrics to measure effectiveness of marketing tactics
Proactively manage website updates, review, and analyze metrics to improve and optimize marketing performance and decision making
Oversee research and insights needs; manage research partners and proactively identify and share insights with implications from all research findings
Collaborate cross-functionally to increase program ROI and achieve new business revenue targets
Work with development/partnerships team to support donor marketing, stakeholder engagement and execute co-branded partner communications, including liaison with high-level partners

What We Expect:
A strong marketer with a track record of both strategic planning and hands-on marketing execution across a variety of marketing tactics and media. The ideal candidate is an organized, self-starter who discerns work priorities and meets deadlines with minimum supervision. We’re a small team so big picture thinking in combination with hands-on doing is part of the culture. Additional qualities that will ensure success in the role include:
8+ years of progressive marketing experience working across multiple tactics, preferably with some agency experience
Multicultural marketing experience with youth and/or young adult targeting expertise
Ability to analyze research and handle KPI reporting
Team management, development or coaching experience
Strong writing, communication, and interpersonal skills oriented to relationship management
Ability to solve problems quickly and efficiently with a strong sense of decision impact
Proficiency multi-tasking, working across different projects and initiatives simultaneously
Thrive in a fast paced, dynamic environment with rapidly changing focus and priorities

Benefits
3 weeks vacation
Office closed for 8 Federal holidays plus the week between Christmas and New Years
Health, dental and vision insurance
Remote position in any city for a person with the right track record in marketing
May require some evening or weekend work or travel to support productions
Would require travel to FF Rock Island, IL headquarters or to program locations 6-12 times per year to connect and engage on partnership initiatives; support partnerships for the diverse youth we serve. All travel paid for by Fresh Films; employee will have company credit card.

How to Apply
Interested candidates should email a resume with the Top 5 reasons their skills and expertise align with the role along with a high-level overview of qualification for the position to: marketing@freshfilms.org

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