Marketing Manager – Reading Is Fundamental – Washington

Essential Duties & Responsibilities:
Collaborate with the Director of Marketing & Partnerships to understand and inform marketing strategy to drive and achieve project objectives.
Create and maintain annual editorial calendar to support audience engagement and build awareness across all RIF communication channels.
Manage writing, creative and production of weekly educator email, along with additional program and product emails.
Manage writing, creative and production of monthly e-newsletter.
Write, create content for and manage organization’s social platforms.
Manage the day-to-day development and coordination of collateral, promotions, and communication tactics working closely with cross-functional internal teams and external vendors, from initiation to execution.
Create, implement and manage integrated marketing communication plans, including outlining project plans, develop timelines and monitor progress, including deadlines, specs, assets, budget, vendor coordination, status updates, approvals and final delivery.
Vendor management, including interfacing with and manage the work of graphic design, video, print, copywriting and other vendors.

Knowledge, Skill and Experience:
Bachelor’s degree required
3-4 years of experience in marketing or project management role
Must have experience working hands-on with email marketing and marketing automation programs
Strong organizational skills with great attention to detail.
Ability to manage multiple, diverse projects simultaneously
Excellent written and verbal skills, including the ability to write and produce quality written materials and the ability to represent RIF in the community.
Ability to manage multiple, diverse projects simultaneously
Capacity to work in a collegial environment as a member of a cross-functional team.
Commitment to the mission of Reading Is Fundamental.

Physical Demands & Work Environment:
Continuous standing, walking and sitting throughout the day.
Light local travel may be required.
Some light lifting of up to 25 pounds may be required.
Continuous typing and viewing of a computer screen.
Work performed at RIF’s office; limited telework allowed.

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