Public Relations Manager – Rainforest Trust – Warrenton, VA

Rainforest Trust seeks an experienced and enthusiastic Public Relations Manager who is a passionate conservationist to support the successful functioning of its Media and Conservation Outreach Department. Reporting to the Director of Media and Conservation Outreach, this new position provides primary oversight of Rainforest Trust’s public relations outreach, developing and executing a public relations strategy designed to promote the institution. The position is responsible for evaluating, organizing, managing, and contributing content to achieve outreach goals.

Rainforest Trust is a highly efficient, and effective non-profit founded in 1988 with the mission to purchase and protect threatened tropical forests and to save endangered wildlife through local partnerships and community engagement. Rainforest Trust has helped protect over 8 million rainforest acres.

Duties and responsibilities include:

Manage all media relations’ activities, including cultivating relationships with the press, writing press releases, pitching stories, writing op-eds, and letters to the editor
Work collaboratively with Rainforest Trust staff and other public relations professionals to design and launch media strategy that includes proactive media outreach and reactive response tactics across a wide variety of digital and traditional media entities
Arrange for media interviews with key Rainforest Trust staff.
Collaborate with Outreach team to create, maintain and execute a media outreach editorial calendar
Provide ongoing media training for Rainforest Trust staff; develop and maintain a pool of Rainforest Trust “experts” to offer to media as interview subjects
Respond to and manage press inquiries
Develop and update press list
Conduct weekly follow up with targeted press members to encourage coverage
Track all press hits, maintain master list, and outline these outcomes in weekly, monthly and quarterly reports
Create and monitor benchmarks for measuring the impact of media placements
Contribute to the setting of core messaging to ensure consistency in all outreach materials
Play a contributing role in the planning and implementation of comprehensive outreach campaigns and initiatives
Write and edit print and digital content for Rainforest Trust website and related publications
Perform other duties as assigned or required.

The successful candidate will have the following skills and qualifications:

Demonstrate passion for and understanding of Rainforest Trust’s mission, culture and values.
Public relations experience in non-profit and/or conservation field preferred.
Knowledge of tropical conservation and wildlife is preferred.
Bachelor’s degree in related field.
Extensive knowledge of the U.S. media and a track record of ideally three years of successful media outreach experience, including high-level placements, strong existing relationships preferred.
Excellent writing and editing skills for a variety of media channels
Ability to build and maintain strong relationships with relevant media, PR contacts and the online community
Demonstrated ability to act and effectively respond quickly online or through media contacts to current events related to the organization’s work
Strong self-organization, planning, and time management skills
Ability to operate independently and as part of Rainforest Trust’s team-orientated Conservation Outreach Department.

The candidate will work in our office with 15 staff in the colonial town of Warrenton, Virginia, just 45 minutes west of Washington DC. This position is offered as full-time employment.

How to apply

Please email jobs@RainforestTrust.org by Sunday, December 6th. Please include a cover letter stating your interest to work for Rainforest Trust, your salary aspirations, and your resume.

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