Director, Alumni Scholars Program – California Alumni Association – Berkeley, CA

The Cal Alumni Association’s (CAA) Alumni Scholars Program provides over $2 million in scholarships and direct engagement and supportive services to nearly 800 UC Berkeley undergraduate students each year. The Director will lead, manage and mentor the scholarship selection team and the student engagement team and provide both strategic direction and operational management. This is a hands-on management role with tactical responsibilities in support of the scholarship selection process. including

The Director will serve as the primary representative for CAA regarding scholarship and financial aid issues and manage overall relationships with student-related units on campus. The Director is also responsible for building the Alumni Scholars Program brand on campus and in the alumni community and partnering with other CAA departments to do so. In particular, the Director will work closely with the Development team to steward donors and prospects in support of building financial support for the program.

SUPERVISOR: Senior Director of Development


Associate Director, Student Engagement, Alumni Scholars Program

Program Manager, Volunteer Engagement, Alumni Scholars Program

Coordinator, Selections and Communications, Alumni Scholars Program

Coordinator, Student Engagement, Alumni Scholars Program

Student Interns


Strategic Leadership (25%)

Develop, implement and monitor strategic plans for Alumni Scholars Program including student/scholar engagement and scholarship selections.

Develop long-range forecasts to determine the amount and quantity of scholarships.

Collaborate and maintain relationships with campus partners including but not limited to the offices of Admissions, Financial Aid, Ce3, and Registrar, and the UCB Yield task force, and Public Service Scholarships task force.

Management/Administration (15%)

Provide overall management and supervision of the Alumni Scholars Program team.

Develop and manage the Alumni Scholars Program annual operating plan and budget.

Responsible for policy development and program evaluation for the Alumni Scholars Program.

Produce metric reports and analysis of the Alumni Scholars Program.

Collaborate with Development and Alumni Events teams on CAA Scholar-Donor events.

Other duties assigned.

Student Engagement (10%)

Develop, implement and monitor strategic plan(s) and impact of student engagement for all CAA scholar recipients

Analyze participant surveys and scoring trends, and research and evaluate benchmarks and best practices to improve the program annually.

Selections Process (50%)

Manage the entire selections process for all scholarships, including developing selection criteria, event planning and management, scholarship data and systems management, marketing communications, and volunteer engagement.

Oversee event planning for Reading and interview events, and host the events

Define donor-student matches and fund disbursements for scholarship recipients; Reconcile matches to fund payouts.

Ensure data (biographies, metrics, etc.) on scholars is provided to the Development team.

Analyze participant surveys and scoring trends, and research and evaluate benchmarks and selections best practices to improve the selections process annually.

Data and Systems Management

Act as the primary contact and strategist for our cloud based scholarship management tools. Evaluate benchmarks and best practices to improve effectiveness.Train staff as needed.

Build and maintain automated workflows, form and reports.

Ensure all scholars and alumni volunteers are coded in campus database (CADS).

Maintain and steward data held in our cloud-based scholarship management system

Marketing and Communications

Develop and oversee implementation of all alumni engagement and scholarship applicant marketing and communications strategies.

Develop and and oversee implementation of marketing strategies, plans, campaigns and messaging to identify and target current and prospective students, and to generate the most qualified pool of applicants for all three major CAA scholarships.

Develop and oversee implementation of marketing strategies, plans and messaging to increase awareness of all eligible UC Berkeley students about CAA scholarship opportunities.

Evaluate benchmarks and best practices to improve communications.


Bachelor’s degree.

Supervisory/management experience and experience building effective teams.

Experience developing and implementing strategic and operational plans and managing budgets between $500k and $1M.

Experience in program evaluation, metrics and analysis.

Experience with student engagement, preferably at the college level.

Proven success in managing programs that support high school and/or college students.

Experience working and communicating with diverse and multi-generational groups of people, and with under-represented communities of students and/or alumni.

Excellent written and verbal communication, analytical, organizational and interpersonal skills with attention to accuracy and details.

Excellent public speaking, presentation and customer service skills.

Outstanding project management skills and experience.

Excellent analytical and computer skills including MS Word, Excel, Outlook, Skype, Google Office Suites, database management and other on-line tools.

Positive, can-do attitude with high degree of willingness to “get the job done right.”

Able to collaborate effectively with peers, volunteers, vendors and donors.

Flexibility and adaptability in work schedule to permit evening and weekend commitments, along with occasional domestic US travel.

Must submit to and pass background check and FBI/DOJ fingerprint screening.

Must have valid CA driver’s license with acceptable driving record.

Preferred Qualifications:

Master’s degree

Experience developing and managing a large-scale budget in excess of $1M.

Experience with volunteer management.

Experience with engaging and stewarding donors and prospects.

Knowledge of university-level financial aid systems and admissions processes.

Comfortable using or learning how to use complex databases (e.g., looking up information, extracting data, developing reports – CADS, university based data system).

Working knowledge of the University of California system, UC Berkeley and/or the Cal Alumni Association.

UC Berkeley alumnus/a

Salary and Benefits:

This is a full-time, exempt position. Base pay range is between $60,000-70,000 annualized. CAA offers a competitive benefits package, generous paid-time-off benefits, and positive work-life balanced environment. CAA also offers affordable medical/dental/vision benefits, access to campus parking, AFLAC and a 403(b) retirement savings option. CAA staff members are also eligible for many UCB faculty/staff discounts on campus. We have a friendly, relaxed but professional environment, and we pride ourselves on our team approach.

How to apply

To Apply:

Please submit your cover letter and resume to Please note Alumni Scholars Program in the subject line. Resumes without cover letters will not be accepted. Please send your application as an attachment in either MS Word or PDF format. This position will remain open until filled, however, we encourage you to submit your materials for consideration by January 11, 2016

About CAA:

The Cal Alumni Association serves the community of Cal alumni and students by providing life-long connections to each other and to the University of California, Berkeley. Founded in 1872, the CAA has grown into one of the largest dues-paying associations of alumni in the world. CAA is located at the Alumni House on the University of California, Berkeley campus; however, we are an independent not-for-profit, 501(c)(3) organization.

Please visit our web site at for more information.

Cal Alumni Association

1 Alumni House

University of California, Berkeley

Berkeley, CA 94720-7520

Toll Free: 1-888-CAL-ALUM