Sales and Marketing Manager – Snow Leopard Trust

Founded in 1981, Snow Leopard Trust (SLT) is the oldest and largest organization focused on the conservation of snow leopards and their high mountain ecosystems. SLT is a leader in community-based conservation and one of our flagship programs is Snow Leopard Enterprises (SLE).

The SLE program supports rural women in Mongolia, Kyrgyzstan, India, and Pakistan to make beautiful handmade products from the raw wool of their livestock – intricate felt rugs, hot pads, ornaments, pet toys and more.

Snow Leopard Trust purchases these products at mutually agreed upon prices, and sells them to supporters around the world through our online store and a network of partners. The revenues from these sales are used to reduce poverty, empower women, and promote local conservation action.

Key Responsibilities
The Manager of Sales and Marketing is responsible for maximizing the revenues generated from the SLE program, which can then be used to support our conservation programs.

SALES: 60%
Develop and implement strategic marketing plans, sales plans, and forecasts to achieve program goals
Oversee product descriptions and pricing for all products sold online
Manage existing and new wholesale accounts (except zoo stores)
Recruit new wholesale customers
Attend 2-4 wholesale trade shows annually
Develop sales sheets and other materials for wholesale customers
Manage event sales
Oversee Sales and Marketing Associate in her role of coordinating sales events

The Trust also sells Snow Leopard Trust branded products as another way to raise awareness and raise funds that can support conservation programs.
Develop SLT goals and strategies
Manage ordering/re-ordering, handling invoices, and ensuring payments are made
Research and develop new product ideas
Update and create new adoption options

In collaboration with Country Program SLE coordinators and Conservation Program Director, develop 2 orders a year in Mongolia, Kyrgyzstan, and Pakistan
Communicate with SLE Coordinator in Mongolia regarding current pricing for each item to ensure that we have an accurate true cost for every order
Work with customs broker to coordinate shipments of SLE products bi-annually from Mongolia and Kyrgyzstan
Put together feedback reports for country shipments
Develop new product ideas and determine which products must be phased out
Work with SLE Coordinators to develop larger-scale design strategies when necessary
Maintain regular online/Skype communication with SLE Coordinators from each country

Enter payments received from wholesale customers and corresponding data entry
Annual “Thank You’s” to wholesale customers and special “Thank You’s”
Customer service for online, in person, and phone customers
Work retail sales events when necessary

Preferred Qualifications
Master’s degree in sales, marketing or business administration
Minimum of 3-5 years experience in sales
Demonstrated trade show experience
Experience with livelihood and/or handicraft sales
Commitment to the Snow Leopard Trust mission and goals
Experience with non-profit or mission-based organization
Experience with or passion for conservation

Knowledge, Skills, and Abilities
Ability to proficiently manage multiple tasks simultaneously
High attention to detail
Excellent interpersonal, oral, and written communication skills
Strong research and analytical skills
Strong work ethic and personal integrity
Ability to work effectively with diverse people from different communities and cultures
Ability to analyze and solve problems; efficiently handle multiple duties under pressure with minimal supervision; work flexible hours as required
Ability to work effectively both independently and collaboratively as a positive and contributing team member
Flexibility and willingness to adapt to changing program priorities
Ability to prioritize work assignments appropriately and manage pressure of conflicting demands
Good skills in Microsoft Office suite and Salesforce (or similar CRM)

Our benefits package includes a health insurance option, generous vacation/sick time, and 10 paid holidays a year.


No requirement


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