Marketing Manager – Austin Pets Alive

General Description:

The Marketing Manager is responsible for directing all aspects of the marketing, communications, and public relations plans of Austin Pets Alive! (APA!). This includes planning and implementing targeted, proactive positioning of APA! through internal and external communications, integrating APA! brand strategies through the entire organization at every point of public contact, and managing both traditional and interactive media outlets. Candidates must have at least 3-4 years professional experience, with at least one year of experience working with volunteers.

Key Responsibilities include:

Develop and implement end-to-end digital marketing campaigns.

Work collaboratively with all levels of staff across the organization to determine how marketing and branding can support and impact the strategic goals of APA!.

Simultaneously manage multiple, complex projects in varying stages of development under time pressure with appropriate communication to all stakeholders.

Develop strategic marketing material including annual reports, press kits, sponsorship documentation, etc.

Refine and maintain targets and donor pipelines using various strategies including A/B testing. Use data and analytics to fine-tune messaging.

Travel within the Austin area and work evenings/weekends as needed.

Other duties as assigned.

The ideal candidate will have the following qualifications:

At least 3-4 years of professional level experience

Experience using Vertical Response, Constant Contact or other e-newsletter system is required.

Ability to identify patterns and trends and analytic data to inform decisions.

Familiarity with Google Analytics and WordPress required.

Basic understanding of lead scoring, A/B testing, cohort analysis, segmentation analysis and other analytic testing preferred.

Basic experience with graphic design software such as InDesign or Photoshop is strongly preferred.

Bachelor’s degree in marketing, English, journalism, mass or broadcast communications, or related field is recommended.

The above statements are intended to describe the general nature and levels of work to be performed and are not intended to be an exhaustive list of all responsibilities and duties.

How to apply

Resume’s will be accepted until the position is filled. Please send a Resume via email to: MarketingJobs@austinpetsalive.org

[yuzo_related]