Digital Marketing Coordinator – World Animal Protection – USA – New York, NY

The position

World Animal Protection, one of the world’s largest international animal welfare organizations, has an exciting opportunity for an energetic, self-starter to join our team as a Digital Marketing Coordinator. We have an ambitious strategy to move the world to protect animals and are seeking talented and passionate individuals to join our team and help us reach this goal. Working across 14 international offices, we are developing programs and launching campaigns that will improve the lives of millions of animals worldwide.

Under the direction of the U.S. Digital Marketing Manager, the Digital Marketing Coordinator will play a key role in supporting all of the organization’s digital marketing and communications plans for World Animal Protection in the U.S., with fundraising as a priority. The Coordinator will have the opportunity to manage work across all digital channels including social media, email marketing, website content management, blog management, SEO/SEM, display, mobile, creative materials development, digital fundraising support and digital reporting. S/he will have excellent writing and creative skills that will enhance the efforts of a growing, enthusiastic team of professionals.

Main duties and responsibilities

Work across departments to develop digital marketing and communications content, raising awareness of our campaigns and mobilizing our online community to become donors and supporters
Manage and implement social media strategy for the U.S. office across multiple platforms, to build and raise awareness
Train program staff on social media to build World Animal Protection’s digital presence and coordinate with program staff
Perform ongoing analysis and reporting of efforts on social media.
Recommend new platforms or enhancements to existing platforms
Manage content for regional digital campaigns including our Choose Cage-Free website, blog and social media channels with North America regional team, and our Ocean and Wildlife campaign digital content
Plan and execute delivery of online content including emails, web stories, blogs, and e-newsletters
Work in our email platform to build and deliver e-communications
Manage and analyze supporter journeys using segmentation study results
Coordinate with fundraising on aligning content being distributed to ensure consistency in messaging
Conceptualize, write, create and edit multimedia content such as infographics, images and video for web release
Coordinate with U.S. and International colleagues on digital strategy, messaging, and material creation

Qualifications and skills

Bachelor’s degree in communications, marketing, public relations or related field
3 years communications and/or digital marketing experience
Committed to animal welfare issues
Team player with outstanding interpersonal skills
Excellent communication skills, written and verbal. Knowledge of AP Style a plus.
Proficient in Microsoft Word, Excel and PowerPoint.
Skilled in Adobe Creative Suite(in particular Photoshop, Illustrator and Premiere Pro)
Skilled in HTML
Email marketing programs: Engaging Networks
Experience with Drupal content management system or any other CMS
Strong organizational and project management skills
Ability to multi-task and problem solve
Able to work independently while comfortable as part of a national/regional/global multi-disciplinary team.

World Animal Protection offers a comprehensive benefits package including medical, dental, retirement, and generous vacation and holiday leave. Salary is commensurate with candidate’s experience.

How to apply

Interested candidates should send a cover letter including salary requirements and resume to recruiter@WorldAnimalProtection.us.org. The job reference code HR-DigMC must be in the subject line. Position will remain open until filled.

World Animal Protection is an equal opportunity employer and welcomes applicants from diverse backgrounds.

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